Sony KDL-40EX703U 40 Inch Full HD Freeview HD Bravia LED TV

The KDL-40EX703 is a marvellous LED Television from Sony taking LED TVs to the next level. The Sony KDL-40EX703 LED Television features a stunning slim design utilising back-lit LED technology.

This LED Television from Sony also features support for Freeview HD among normal Freeview broadcasts. Freeview HD allows you to enjoy BBC HD, ITV1 HD & 4HD (more HD Channels available in the future) in high definition for free without the need for an external Freeview HD box or a satellite receiver. This unit comes at the right time to enjoy all 64 Games of the 2010 FIFA World Cup in High Definition and for Free.

The KDL40EX703 Full HD LED Television uses the latest BRAVIA ENGINE 3 which builds on the highly successful BRAVIA ENGINE technology. The BRAVIA ENGINE 3 features a new chipset and picture processing software allowing the BRAVIA ENGINE to outshine what is already dazzling performance from the previous generations. The technology found in the Sony KDL40EX703 LED Television allows the unit to produce an astoundingly large contrast level which increases depth and clarity. Furthermore the BRAVIA ENGINE 3 features new colour technology which detects and optimises overall colour distribution for each frame which produces breathtaking colour by making millions of improvements and adjustments each frame before you even see it. The 'Advanced Noise Reduction' lies behind BRAVIA’s ability to show you every blade of grass on a football pitch and really put you at the heart of the action.

The performance of the Sony EX703 Essential eXperience Series television is amplified by the Sony Motionflow 100Hz which analyses at each individual frame of the footage and adjusts the frame in order to provide the smoothest picture quality available.

This 40EX703 40" LED TV allows you to view photos & listen to music via USB with the integrated USB Music Player and USB Photo View plus. This Sony 40 Inch LED Television features 24P True Cinema which reproduces the authentic cinematic experience and allow you to enjoy the movies as the director intended at 24 FPS (Frames Per Second).

The compact neat 40 Inch screen would be ideal for the family room, living room or bedroom and for those who are short on space this LCD can be mounted on a wall.

The Sony KDL-40EX703 LED Television also features Sony's latest Eco features allowing you get maximum performance whilst using less energy than previous models. By using LED backlight the Sony EX703 Series is able to use a far significant reduction in power consumption compared to the standard CCFL backlights. This unit also features 'Intelligent Presence Sensor' which will temporarily turn of the picture to save energy when it detects no movement in the room - allowing further reduction in power usage from this Full HD Television. The KDL40EX703 Sony Television also features a 'Light Sensor' which adjusts picture output according to the room’s ambient light to save energy and reduce electricity bills.

Also known as:
KDL-40EX703, KDL40EX703, KDL-40EX703U, KDL40EX703U