You are sure to be impressed by the image quality and general audio visual performance of such a machine.

But now the inevitable question pops up which LCD TV should I buy? Of course there are many to choose from, but lets narrow the choice down immediately by stating that you should avoid the cheaper unknown super market brands.

Stick to the established brands such as Samsung, Panasonic, JVC and LG. If you want a large full HD LCD Television set then a model from the JVC range is a great choice. You are sure to find the model that suits your needs and budget with prices ranging from £449 to £1499. Some good models include the LT-47DV1BJ, the LT-42DR1BJ, and the LT-37DV1BJ.

Maybe you want a television with extremely high contrast, ideal for gaming and playing blue ray movies? Well in that case a high performance Samsung model would be ideal for you. The LE40B553 is an excellent model, sleek and stylish, complete with stand. It has a 40 inch display and offers 1080p 24fps technology for all your home entertainment needs.

The LE46B650 is a larger model boasting a 46 inch screen and if your budget then try the LG 32LH200. Another superb model from the masters at Samsung is the LE32B530. You won’t be disappointed with these or indeed any Samsung model.

Costing around £580 mark the Panasonic TX-P42X10B also comes highly recommended. This 42” television has excellent connectivity and produces a bright picture with superb colour saturation and contrast.

Sharp are also worth a mention and they have released a new Aquos LC52LE700 series for 2010.

All the above mentioned televisions are worth considering but many experts believe Samsung just about have the edge though I wouldn’t put any customer off purchasing any of the LCD HD TV’s that have been discussed.

One thing is certain with all these quality brands you will be impressed.

Flat screen LCD TV’s are significantly brighter and benefit from higher contrasts compared to traditional television sets. This means they perform well in all ambient lighting conditions. A brightly lit room won’t cause a viewing problem with an LCD TV and artificial light won’t create an annoying glare on the screen. You don’t have to turn the light out and sit in darkness to see a nice bright picture on your LCD TV and what’s more unlike traditional television sets the LCD TV does not flicker so you don’t have to worry about eyestrain.

What the above-mentioned points essentially mean is that an LCD TV is easy and pleasant to watch!

Another key point with a flat screen LCD TV is that they have a 160 degree viewing angle which means that you will find watching this television is comfortable from 80 degree either side of the centre of the set.

The actual picture itself is smooth, colourful and best of all for may people it is wide!

The technical detail behind this is that the LCD TV benefits from each sub pixel having its own transistor electrode, which creates the fantastic image quality across the whole screen. It is also what enables these televisions to produce fantastic colours with the following shades - 256x Red, 256x Blue, 256x Green, creating 16.8 million different colours!

Recently there has been further improvement in the performance of these televisions as both the response time of the pixels and the refresh rate has been improved. What this means is that the time it takes for each pixel to go from being active to inactive and ready for activity again has got faster. This response time is measured in milliseconds (ms) and the best LCD TV’s now have a response rate of less than 20ms. This increases the image quality and gives an even smoother flowing picture.

The LCD TV is an excellent piece of equipment and is truly multifunctional. It is able to display normal TV, HDTV, DVD’s and home movies. What’s more it is also a computer monitor and it will accept all video formats. LCD TV’s generally come with inputs for HDMI, component and USB. The display shows text and images particularly clearly so it’s the best medium to display content from the Internet or your own documents etc from your computer.

So we have established it is worth buying an LCD TV and now you must choose a model. It is recommended that you stick to the established brands such as Samsung, Panasonic or JVC rather than going for a cheaper and inferior model from a unknown brand.

Previously the consumer seeking home cinema nirvana could choose between an LCD Television or a Plasma screen television. But times have changed and now there is new type of high performance television on the market the LED HD TV.

It is true that an LED HD TV is more expensive than the previously mentioned LCD and Plasma screen varieties so it is important to understand as a consumer why we should buy one of these LED HD televisions.

Take for example a new edge lit LED HD TV such as the Samsung UE40C7000 model. Thin, sleek and very elegant looking this machine can be hung effortlessly on the wall or can be stood elegantly in the corner of the room.

In this time of worry about our planet and what we are doing to harm it you may be thinking about power consumption and the aforementioned edge lit TVs such as the Samsung 40C7000 or the Sharp LC-52LE700E consume 30-40% less power than other types of Plasma and LCD televisions. However, the backlit LED TV’s can consume more power so if saving energy is a concern then do opt for a side lit LED HD TV.

LED lights are brighter than a fluorescent lamp so you will get a brighter picture than with other types of television such as the LCD and you will really notice this if watching the television in very bright conditions as the picture on your LED HD TV will remain bright and clear.

LED HD TV’s are user friendly and easy to install and although more expensive than other types of television they consume less power, are attractively designed and produce a superior picture quality which must be the most important factor in a television.

The Samsung range is extremely good and edges Sharp in terms of a side by side quality and value comparison.

Certainly purchasing an LED HD TV is a good idea and you are sure to be delighted with the all round performance of such a television.

On a final note, some of Samsung’s latest LED televisions this year will be Freeview HD compatible. This gives you high definition broadcast pictures for free.

But for the consumer the next question is obvious Should I buy a Samsung or a Sharp?

Well we will answer that difficult question in the next minute or two so keep reading to find out!

Both Samsung and Sharp use the latest LED backlighting and side lit technology in the manufacture of their Televisions and both companies produce machines which give the viewer excellent colour, clarity and contrast the most important things when considering the visual output of the TV.

Two excellent televisions are the Samsung UE46C8000 and the Sharp LC40LE700E. Both machines are able to achieve a very deep level of black, which is very important for achieving a good picture with a rich saturation of colours.

Both televisions are also attractively designed and benefit from excellent connectivity, solid video processing, lots of picture controls and thanks to an LED backlight are low on power consumption.

The video processing on the Samsung 46C8000 is slightly better while the noise reduction is slightly better on the 40LE700E.

The Sharp model is also not capable of deinterlacing 1080i film based content correctly while its standard definition performance is average for a top level HD TV.

The Samsung model, however, passes both these tests with flying colours.

The Sharp matte screen is possibly a little better as it performs well under bright lighting conditions whereas the smoother screen of the Samsung can be a little more reflective.

But the Samsung C8000 comes with a wide range of interactive options which the Sharp 40LE700 lacks and furthermore the Samsung boasts better file support.

Certainly they are both worthy purchases and Sharp fans will be drawn to Sharp but the Samsung range offers better value for money and slightly superior performance.

The Samsung LE40B8000 is an excellent buy for the consumer who is looking for a top of the range LED HD TV.

They are an upgraded version of the LCD television, using light emitting diodes to light the screen from behind.

Although the term LED TV is a little confusing as this type of television still uses an LCD screen, that screen is lit using LEDs and undoubtedly this type of television is a vast improvement on the older type, as you receive a superior connectivity and image quality.

So with all this confusing talk about the technology, the important thing for you to know as a consumer is that the LED HD TV is an excellent piece of technology and well worth investing your money in.

But what do I look for, I hear you ask. Well, start with the 3 C’s. By that I mean colour, contrast & clarity. The most important components of the television that produce the image are as follows: frame size, referred to in pixels like with a digital camera, the scanning system determined by the letter i or the letter p in italics. i stands for interlaced with 1080 lines of resolution divided into pairs and encompasses SDTV. P stands for progressive and has 1080lines of resolution displayed at the same time and encompasses EDTV and LD TV. The third important characteristic is frame rate, which defines the amount of video frames that flash by per second.

Many companies are producing these kinds of televisions such as Samsung, LG and Sharp.

The Samsung range of LED HD TV’s represent excellent value for money as the picture quality of these televisions excellent with a superb depth of colour, sharp contrast and a very clear and crisp image.

The Samsung UE40C6000 LED HD 1080p is an excellent digital television at a very reasonable price and is available with a 32 inch, 37 inch, 40inch or 46 inch screen. So you have options depending on the size you are looking for and the amount of money you want to spend if choosing this excellent model from Samsung.