Sony KDL-40EX503 40 Inch Full HD Freeview HD Bravia LCD TV

The KDL-40EX503 is a marvellous LCD Television from Sony taking LCD TVs to the next level.

This LCD Television from Sony also features support for Freeview HD among normal Freeview broadcasts. Freeview HD allows you to enjoy BBC HD, ITV1 HD & 4HD (more HD Channels available in the future) in high definition for free without the need for an external Freeview HD box or a satellite receiver. This unit comes at the right time to enjoy all 64 Games of the 2010 FIFA World Cup in High Definition and for Free.

The KDL40EX503 Full HD LCD Television uses the latest BRAVIA ENGINE 3 which builds on the highly successful BRAVIA ENGINE technology. The BRAVIA ENGINE 3 features a new chipset and picture processing software allowing the BRAVIA ENGINE to outshine what is already dazzling performance from the previous generations. The technology found in the Sony KDL40EX503 LCD Television allows the unit to produce an astoundingly large contrast level which increases depth and clarity. Furthermore the BRAVIA ENGINE 3 features new colour technology which detects and optimises overall colour distribution for each frame which produces breathtaking colour by making millions of improvements and adjustments each frame before you even see it. The 'Advanced Noise Reduction' lies behind BRAVIA’s ability to show you every blade of grass on a football pitch and really put you at the heart of the action.

The performance of the Sony EX503 Essential eXperience Series television is amplified by the Sony Motionflow 100Hz which analyses at each individual frame of the footage and adjusts the frame in order to provide the smoothest picture quality available.

As with all Sony LCD TVs, the 40EX503 Bravia Television incorporates BRAVIA Internet Video which allow you to have access to wide range of applications from interactive games to additional content including BBC iPlayer, Demand Five, Eurosport Player & Love Film. For the 2010 FIFA World Cup™, Sony Internet TV will allow you to enjoy the greatest football matches of all time with the exclusive FIFA World Cup™ Collection. The service is provided by highly successful Bravia Internet Video service first seen on the previous generation of the award winning LED Televisions. Bravia Internet Video connects to your broadband internet either via Ethernet or via Wireless with the integrated WiFi module.

This 40EX503 40" LCD TV allows you to view photos & listen to music via USB with the integrated USB Music Player and USB Photo View plus. This Sony 40 Inch LCD Television features 24P True Cinema which reproduces the authentic cinematic experience and allow you to enjoy the movies as the director intended at 24 FPS (Frames Per Second).

The compact neat 40 Inch screen would be ideal for the family room, living room or bedroom and for those who are short on space this LCD can be mounted on a wall.

- "A fantastic new addition to the Sony range, and one that should be sampled at all costs. Sensational value for money; class-leading picture quality across the board; Freeview HD tuner; sounds impressively detailed. Remote feels a little awkward, but that's just being picky.."

Also known as:
KDL-40EX503, KDL40EX503