Sony KDL-40LX903U (KDL40LX903) 40" Bravia 3D LED TV

The KDL-40LX903 is a marvellous premium 3D LED Television from Sony taking LED TVs to the next dimension. The Sony KDL-40LX903 3D LED Television features a stunning slim design utilising back-lit LED technology.

The 40 Inch 3D LED TV uses Active 3D Technology, whereby the Active 3D Glasses (One pair included) do the magic to display the 3D Content. Sony Active 3D Glasses operate wirelessly from the 3D LED Television and display one High Definition image per eye. The glasses are stylish and more importantly comfortable. Sony Active 3D Glasses have been engineered in order to adapt to your eyes to reduce the common symptoms from watching 3D Content. By using Active 3D Technology, the LX903 Series from Sony allows you to enjoy your existing Blu-Ray movies and games in 2D with its market leading picture performance.

This 3D Television from Sony also features support for Freeview HD among normal Freeview broadcasts. Freeview HD allows you to enjoy BBC HD, ITV1 HD & 4HD (more HD Channels available in the future) in high definition for free without the need for an external Freeview HD box or a satellite receiver. This unit comes at the right time to enjoy all 64 Games of the 2010 FIFA World Cup in High Definition and for Free.

The KDL40LX903 Full HD 3D Television uses the latest BRAVIA ENGINE 3 which builds on the highly successful BRAVIA ENGINE technology. The BRAVIA ENGINE 3 features a new chipset and picture processing software allowing the BRAVIA ENGINE to outshine what is already dazzling performance from the previous generations. The technology found in the Sony KDL40LX903 LED Television allows the unit to produce an astoundingly large contrast level which increases depth and clarity. Furthermore the BRAVIA ENGINE 3 features new colour technology which detects and optimises overall colour distribution for each frame which produces breathtaking colour by making millions of improvements and adjustments each frame before you even see it. The 'Advanced Noise Reduction' lies behind BRAVIA’s ability to show you every blade of grass on a football pitch and really put you at the heart of the action.

The performance of the Sony LX903 Lifestyle eXperience Series television is amplified by the Sony Motionflow 200Hz PRO which analyses at each individual frame of the footage and adjusts the frame in order to provide the smoothest picture quality available.

As with all Sony LED TVs, the 40LX903 Braviaa Television incorporates BRAVIA Internet Video which allow you to have access to wide range of applications from interactive games to additional content including BBC iPlayer, Demand Five, Eurosport Player & Love Film. For the 2010 FIFA World Cup™, Sony Internet TV will allow you to enjoy the greatest football matches of all time with the exclusive FIFA World Cup™ Collection. The service is provided by highly successful Bravia Internet Video service first seen on the previous generation of the award winning LED Televisions. Bravia Internet Video & Bravia Internet Widgets connects to your broadband internet either via Ethernet or via Wireless with the integrated WiFi module.

The Sony KDL-40LX903 3D LED Television also features Sony's latest Eco features allowing you get maximum performance whilst using less energy than previous models. By using LED backlight the Sony LX903 Series is able to use a far significant reduction in power consumption compared to the standard CCFL backlights. This unit also features 'Intelligent Presence Sensor' which will temporarily turn of the picture to save energy when it detects no movement in the room - allowing further reduction in power usage from this Full HD 3D Television. The KDL40LX903 Sony Television also features a 'Light Sensor' which adjusts picture output according to the room’s ambient light to save energy and reduce electricity bills.

N.B. Guarantee Promotion is a promotion run by the manufacture for up to 5 Years Parts & Labour cover under the manufactures guarantee. Promotion is only available for customer purchases through one of our Retail Outlets following a demonstration of the product between July 01st 2011 & 31st July 2011. Full terms & conditions available upon request.

Also known as:
KDL-40LX903, KDL40LX903, KDL-40LX903U, KDL40LX903U