Sony BRAVIA KD43XF8096 43 inch 4K Ultra HD HDR Smart LED Android TV
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BRAVIA KD43XF8096 43 inch 4K Ultra HD HDR Smart LED Android TV


The KD43XF8096 is part of the 2018 Sony BRAVIA XF80 HDR LED 4K TV range. Supporting all HDR formats including HDR10 and HLG which are comparable to the HDR1000 and HDR1500 Standards.

Built around the Android TV smart platform and powered by the 4K X-Reality PRO processor this this TV not only provides fantastic picture quality at 4K but does an excellent job of upscaling HD content.

Free Google Play Content Bundle
Claim 1 free 4K movie from a large range on Google Play, get 3 months of Google Play Music with access to 40 million songs ad-free and enjoy a special booster pack from EA’s Real Racing 3 game. Click here for more information.

Sony 5 Year Parts & Labour Guarantee Included
Exclusive Sony 5 year guarantee is excatly that, direct with the manufacturer. This is not a shop guarantee and is exclusive to Sony independent specialist retailers.

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Was £899.99


For five generations of 4K UHD Sony has ruled the roost of picture, sound and build quality. The 2018 XF series builds on this further and now has one of the most attractive Smart platforms on the market.

The Sony BRAVIA XF series maintains the same exceptional build quality as the 2017 XE series but builds upon the image quality with the 4K X-Reality PRO Processor and the next generation TRILUMINOS display. 

Sound performance is not compromised and a cavity remains to ensure perfect acoustics for your living room. The Sony BRAVIA KD43XF8096 4K TV now joins Sony's expanding range of HiRes Audio products. HiRes Audio encompasses all audio played back using higher sampling rates than those used in CD's.

With all this technology housed into one stunning unit, you want to make sure you get the longevity that you would expect from a Sony product. That is why this Sony BRAVIA KD43XF8096 4K TV comes with a full 5 years guarantee that covers parts, labour and even home visits.

Sony BRAVIA KD43XF8096 43 inch 4K Ultra HD HDR Smart LED Android TV

Sony BRAVIA 4K TV with 4K X-Reality PRO

The 4K X-Reality PRO Processor analyses every signal received to the TV to understand what level of processing is required to the picture. So a RAW 4K Ultra HD signal will be handled differently to Netflix 4K signal to a Sky HD signal to a USB video signal. This means any content below 4K will be upscaled to near 4K quality always allowing for the best possible image quality on even sources such as regular channels broadcast on Freeview or Freesat.

The Sony BRAVIA KD43XF8096 4K TV has Sony's fifth iteration of their TRILUMINOS display. TRILUMINOUS brings more lifelike colour and meaning vibrance and colour accuracy is greatly improved providing a brilliant image quality alongside benefits of 4K Ultra HD resolution. Taking the technology a step further is the Precision Colour Mapping process which enhances the blue shades of colour ensuring the full range of the colour gamut is produced.

Sony has once again chosen Android TV operating system as its smart platform which includes the widest range of catch up and streaming services available on any TV in 2018. Anything from BBC iPlayer to Netflix or Amazon Prime Video is accessible from the TV directly providing a wide range of entertainment without the need of an external box.

Sony BRAVIA KD43XF8096 43 inch 4K Ultra HD HDR Smart LED Android TV


ColourBlack / Silver Detail, Gunmetal Stand
Screen Size Diagonal
110cm / 43" Inch
Technology3840 x 2160 50Hz, VA Panel, Motionflow XR 400Hz, 4K HDR 10, 10Bit Colour Space, Ultra HD, 4K X-Reality PRO Processor, HDMI 2.0a, HDCP 2.2
Smart TV PlatformAndroid TV (Marshmallow) , YouView, Amazon Prime, Netflix, GoogleCast, Voice Remote Control
4 x HDMI, 3 x USB, 1 x Optical out, 1 x Ethernet, 1 x RF Terrestrial, 1 x Satellite, 2 x Composite (1Bottom Analog Conversion/1Bottom Hybrid with Component)
Without Stand: 96.4 x 56.7 x 5.7 cm
With Stand: 96.4 x 61.7 x 24.2 cm
Stand Width: 56.3 cm
Product Weight & AccessoriesWithout Stand: 10.1 Kg
With Stand: 10.8 Kg
Manufacturer Guarantee

5 Years (Sony Guarantee)

More information

As Sony premium TV & Audio specalist we can offer you the best advice, installation and after care service than national retailers. Our installation service overs the whole of Greater Manchester and also many parts of Lancashire. 

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Was £899.99
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Product reviews
Name Rating Comment
Very nice TV and with 5 years Sony Guarantee also have piece of mind should we ever need it, just need my Blu-ray player now to see what glorious UHD will look like, popcorn at the ready! thanks for all the help provided by everyone at Simply Electricals
Another superb TV from Sony cannot praise it enough, also looks very stylish and the speedy smart features load double quick over my previous TV.
Everything i would expect from a new TV would recommend taking a look at this if your in the market for an upgrade.
Great picture nice design, user friendly easy to navigate round the ample features
TV is really awesome. Before buying I was comparing this with Samsung 4K and LG 4K. I couldn't find much reviews about Sony and Samsung...but im guessing as its brand new . I checked with many retailers but they are all biased for particular brands.. Few shops said LG and few Samsung and few Sony.. So I didn't come to any conclusion even before ordering this TV.. I felt Sony has better brand value than LG and Samsung in TV sector.. Sony TV also has android OS which ive always been a fan of.
Awesome crispy clear picture of product in my opinion if you want real 4k TV....go for it, you wont be dissapointed.
This is as good and better than we had hoped. For us, it is such a treat to have the extra screen size, but it also has numerous extra abilities, which we have not had before. A successful purchase for us, were also seeing more of the grandkids for some reason ha ha
I bought this TV a couple of days ago I had compared it more with the other new models i had looked at previously. It gives a good picture and sound and the smart side is nice and fast.
Bought this and a PS4 pro as an upgrade from my last bravia (1080p) , which was still going strong after over 10 years, so glad I did, amazing difference all round. cant recommend enough!
The picture quality is outstanding on SD, HD & HDR 4K. Build quality up to the usual Sony standard.
So pleased I went for this tv, full of fantastic surprises. Picture is unbelievable and The sound is a great improvement on my last Sony. Understanding Instructions is my problem not the tv. But im sure with a bit of getting used to it will be fine!
I have had this TV for 5 weeks and am very pleased with it. The picture is very sharp and colours are good. I purchased a Soundbar at the same time and I am glad I did; it really enhances the sound.
I bought this item almost a month ago and am enjoying with it. The picture quality is brilliant but little disappointment with its sound quality but managed to find a separate Sony Sound Bar (MT-300) which is amazing.
Recommended by niece and nephew, really pleased with quality of picture and look of tv,
Excellent smart television, easy to set up and use. Looks great in the living room too. Picture crisp with exceptional colours, sound quality way above average for a flat panel TV. Great product from Sony. Its a thumbs up from me .
I bought this TV in December 2017 to replace 10 year old 40 inch Sony TV (still working fine). Picture quality is great, especially in 4K. I was worried about Android system being glitchy or slow but I have to say it's quick and no issues at all. It is not the thinnest but looks really smart on the wall. not much of a gap between set and wall so looks really neat .
We were a little about buying a smart TV as we are senior citizens and not very good with new technology! But we are Very happy with this tv, easy to set up, picture so clear and good colours. The sound is also good, we have a sound bar but no need to use it as we find the sound quality fine. The remote is easy to understand and use and we have not noticed any problems changing channels. We like YouView and Netflix and are really enjoying having so many channels and catch up without paying any subscriptions.
Just an excellent TV all round! Really like the picture quality, sound isnt as bad as some would say about flat screens. A very clever smart TV. Some of the menus can be a little confusing but getting used to it! so I can't really come across any other negative
Husband got this tv for his birthday and he is so happy with it. So many features on it and got a great deal with when we bought Sky Q with it . Very happy customer and very happy with the overall quality
After looking at all TV's available when choosing this one it ticked all my boxes. Until I got it home only then did I get a feel for how good it was. It was so easy to interface with all my other devises this can be a great blessing if you are so fed-up with all the latest techno and the problems that go with it Great picture and really really please with it all
When we set up this new Sony TV, I could really tell that the picture was much better quality that my previous TV - it seems like a really good product. The set-up was straightforward, although I would have liked a bit more initial instruction in the actual book that came with the TV, rather having to download the manual.

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