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LG OLED77A16LA 77 inch Smart 4K Ultra HD OLED TV
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OLED77A16LA A1 (2021) 77 inch Smart 4K Ultra HD OLED TV

The OLED77A16LA is part of the new A1 series of HDR OLED 4K TVs A new entry level series from LG that still offers the same stunning OLED image quality. It features active HDR with HDR10, HLG and Dolby Vision delivering unbelievable colour and contrast with all new OLED technology, 4K HDR along with LG's α7 Gen4 Processor.

  • LG 4K SELF-LIT OLED: For infinite contrast & 100% colour fidelity
  • α7 Gen4 AI processor 4K: Stunning picture & sound
  • Dolby Vision IQ and Dolby Atmos: Vivid Cinema, Sport & Gaming
  • Ultra wide viewing angle: Uncompromised picture quality at any viewing angle
  • Freeview HD & Freesat HD Compatible
RRP £3,099
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LG OLED77A16LA A1 (2021) 77 inch Smart 4K Ultra HD OLED TV
OLED77A16LA A1 (2021) 77 inch Smart 4K Ultra HD OLED TV

12 Months - Buy Now Pay Later - 0% Interest

With our 12 months Buy Now Pay Later finance it allows you to spread the cost of your purchase over 12 months with 0% interest. Within the 12 month period you are able to pay as much and of often as you like.

Once paid there is an additional payment of £29.00 that goes to our finance company for administration fees.

If however there is an outstanding amount at the end of the 12 month period this will be spread over 48 monthly payments at 16.9% interest.

Finance Example
Or After 12 Months

48 monthly payments of approximately £97.59 at an APR of 16.9%. *Starting 12 months from the date of your agreement.

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This TV delivers a unimaginably thin and light premium design including elements such as a thin bezel around the screen, this allows for much more immersion so you can focus on the amazing picture quality this TV has to offer. Another element is the stand, it is unobtrusive and can easily and elegantly fit into many styles of living spaces.

LG has also included the α7 Gen4 Processor which helps to get the very best out of the OLED panel by analysing the content on the screen and optimising to provide the best image possible by enhancing detail and colour using deep learning algorithms.

The A16 series features an in-built 2.0 channel audio system which delivers clear high quality sound whether that's watching films or listening to your favourite music. This TV also supports Dolby Atmos which helps to give a rich experience by not only providing exceptional sound positioning features but also providing atmospheric noise that immerses you in full 3 dimensional front surround.

Thanks to the self-lighting OLED pixels you get infinite contrast, delivering the deepest and darkest blacks possible today which simply isn't possible with standard LED technology. OLED delivers the absolute best capabilities of any screen type on the market with stunning clarity and definition.

LG OLED77A16LA 77 inch Smart 4K Ultra HD OLED TV

Active HDR With Dolby Vision

To ensure compatibility with the ever growing library of HDR content the LG A16 series 4K TV supports not only Dolby Vision HDR standard but also HDR10 and HLG (Hybrid Log Gamma) Standards that are commonly used in Netflix HDR content for example.

OLED Self-lighting Pixels

Fusing OLED technology with 4K resolution, LG OLED 4K TV brings you the finest viewing experience imaginable. With self-lighting pixels - meaning they switch on and off individually - OLED delivers the purest blacks, most brilliant colours and clearest images. This is Beneficial When displaying HDR content as it helps to enhance the detail in dark scenes along with vibrance and colour accuracy in light scenes. 

Ultra HD 4K Resolution

ULTRA HD 4K resolution is four times that of Full HD, resulting in brilliant clarity and vivid details that amaze, even up close. Enjoy a new standard of definition. Even if the content you are watching isn't 4K the built in upscaler enhances sub-4K content such as Full HD to near 4K Quality.


New this year is the FILMMAKER Mode which disables all post processing such as motion smoothing and image sharpening to allow the true source image quality to be displayed. Perfect for watching all the latest films so you get to see your favourite content exactly how the creators intended.

LG OLED77A16LA 77 inch Smart 4K Ultra HD OLED TV


ColourBlack, Silver Details
Screen Size Diagonal196cm / 77" Inch
Technology3840 x 2160 60Hz, OLED, 4K HFR, 4K Ultra HD, Dolby Vision, HDR10, HLG (Hybrid Log Gamma), α9 Gen4 Intelligent Processor, HDMI eARC
Smart TV PlatformwebOS, Amazon Prime, Netflix, Now TV, BBC iPlayer, Amazon Alexa, Google Assistant
Interface3x HDMI (2.0), 2 x USB, 1 x Ethernet, 1 x Optical, Wifi, Bluetooth 
Without Stand: 172.3 x 99.3 x 5. cm
With Stand: 144.9 x 89.1 x 27.1 cm
Stand Width: 112.4 cm
VESA Size: 400 x 200 mm
Package Size: 160.0 x 79.0 x 17.2 cm
Product Weight & AccessoriesWithout Stand: 26.7 Kg
With Stand: TBC Kg
Manufacturer Guarantee5 Years Parts & Labour

More information

As we are a LG premium TV & Audio specialist we can offer you the best advice, installation and after care service than national retailers.

Our installation service overs the whole of Greater Manchester and also many parts of Lancashire. Our prices are constantly monitored to ensure that we are as competitive as national retailers. This LG OLED77A16LA 4K TV is also available with a bespoke white glove delivery and installation service. Ask in store for further details.

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0% Finance Available

We offer up to 12 months buy now pay later on all orders over £200, with zero deposit. We also offer up to 24 months interest free credit on selected products. You can apply for finance at the checkout.

Delivery to Most of GB

No matter how big or small, we offer free delivery on many our products. (restrictions may apply) Further information can be found on our delivery page by clicking here.

Recycling Available

We take the hassle out of recycling your old goods. Just ensure your product is disconnected on the day of delivery and we will do the rest.

Risk Free Shopping

If you’re not 100% satisfied with your product, just send it back to us within 14 days to receive your refund.

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RRP £3,099

Sold as an Agent of Euronics Ltd


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