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Sony launches it's first ever Sony BRAVIA 77" screen HDR OLED 4K TV into the UK market. The KD77A1 will offer a whole new viewing experience through stunning image capabilities  and amazing technologies including HDR 10, Dolby Vision & HLG HDR processing.

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Sony BRAVIA OLED KD77A1 4K TV, a TV like no other.

The first ever Sony BRAVIA OLED TV went on sale from Sony back in 2008 before any other manufacturer had even dreamt of how good this technology would be. Do to the expensive nature of the product it was ultimately shelved by Sony until prices of OLED technologies would be feasible for mass market.

Fast forward to 2017  and the launch of the Sony BRAVIA KD77A1 4K TV. Thanks to more than 8 million pixels the A1 can offer you the deepest black authentic colours and TV that can be view from virtually any angle. Combining HDR 10, Dolby Vision and HLG - Hybrid Log Gamma you are assured of the very best picture every time by Sony.

Sound performance is not compromised with Sony's revolutionary new sound technology that transmits sound from the screen itself. The new and exclusive technology called "Surface Acoustic" resonates the entire screen of the Sony BRAVIA KD77A1 4K TV

With all this technology housed into one stunning unit, you want to make sure you get the longevity that you would expect from a Sony product. That is why this Sony BRAVIA KD77A1 4K TV comes with a full 5 years guarantee that covers parts and labour.


Sony BRAVIA 4K TV With X1 Extreme

The X1 Extreme processor is the missing link from a good to an exceptional television experience. 4K Processor X1 Extreme analyses every signal received to the TV to understand what level of processing is required to the picture. So a RAW 4K Ultra HD signal will be handled differently to Netflix 4K signal to a Sky HD signal to a USB video signal.

TRILUMINOS brings more lifelike colour and opening the spectrum to benefits of 4K Ultra HD resolution. Taking the technology a step further is the Precision Colour Mapping process which enhances the blue shades of colour ensuring the full range of the colour gamut is produced.

Screen Size Diagonal
195cm / 77" Inch
Technology3840 x 2160 100p, 4K HDR 10, Dolby Vision, HLG (Hybrid Log Gamma)
10Bit Colour Space, Ultra HD, 4K Processor X1 Extreme, HDMI 2.0a, HDCP 2.2
Smart TV PlatformAndroid TV, Amazon Prime, Netflix, GoogleCast
4 x HDMI, 3 x USB, 1 x Optical out, 1 x Ethernet, 1 x RF Terrestrial, 2 x Satellite, 1 x component, 2 x composite
Dimensions (WxHxD)TBA
Product Weight & AccessoriesTBA
Voice Remote
Manufacturer Guarantee5 Years Guarantee

More information

As Sony premium TV & Audio specalist we can offer you the best advice, installation and after care service than national retailers. Our installation service overs the whole of Greater Manchester and also many parts of Lancashire. 

The Sony BRAVIA KD77A1 4K TV will be launching Spring / Summer 2017. Prices to be confirmed.

Questions & Answers

Questions & Answers
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Questions we have already received, and their answers, are shown below. You can ask your own question by clicking the ‘ask a question’ tab above.

from Joanne
Your Question
Is this tv Freesat?
Our Answer

No, Sony operate on the Freeview & Youview platforms for the 2016 / 2017 ranges.

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from Vlad
Your Question
how many years warantee does it have?
Our Answer

Sony OLED TVs come with a 5 Year Parts & Labour Guarantee

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Product reviews
Name Rating Comment
Looks amazing on the wall with all cables hidden. Cannot fault the screen quality at all, love this TV.
Still amazed at sound and how you can tell where the source of the sound is coming from, brilliant picture also
Great TV, Expensive but you can appreciate the value when its on especially anything in 4K
Not until you see this TV in action do you appreciate the difference between this excellent OLED compared to LED. The difference comes into play during motion footage or film such as F1, Football, or panning films and documentaries. Highly recommend if its in your budget
Purchased at the end of September and set up immediately, the product worked perfectly showing the awesome sound and vision that was the reason for purchase. To have a thin screen TV that doesn't need a soundbar is great news as space on stand surface is limited. It provides very realistic speech with sound always appearing to be direct from the person on the screen which is not always the case with soundbars, even the angled or expensive smart variety. Love it!
An absolute Tour - De -Force well worth every penny
The tv is a stunning work of art. Even when it’s switched off it demands attention. The styling is phenomenal. Sony have really outdone the competition here. From the front all you see is the stunning OLED screen and the quality is unbelievable. The blacks are truly black and colours just pop naturally. Then there’s the sound, wow is all I can say. The quality of the picture & sounds complement each other in perfect symphony. Hook it up to a ultra hd Blu-ray player & PlayStation 4 and you’ve got a match made in heaven! This TV is by far the best all round. Yes it’s pricey but you are buying a SONY BRAVIA OLED and the supreme quality is there for all to see. I’m in love with it! Great job Sony
First new TV ive bought in a while as just moved house so wanted to treat us all, my family love it. Such a massive jump in technology. Big thumbs up to Simply for quick delivery and thanks to the chap who installed it for us with full demo :)

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