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Sony BRAVIA XR55A90JU (2021) 55 inch OLED 4K HDR Master Series TV
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BRAVIA XR55A90JU (2021) 55 inch OLED 4K HDR Master Series TV

The Sony BRAVIA Master Series OLED XR55A90JU, part of the A90J series is the successor to the ever popular AG9 OLED Master Series now bringing technology used in image mastering within the film industry and combining that with the new Cognitive Processor XR. The XR55A90JU will offer a whole new viewing experience through the new delivering the best picture quality seen on a Sony TV to date including Dolby Vision, HDR10 and HLG HDR Processing.


£100 PlayStation Store Credit.

Purchase this Sony XR series TV and claim £100 to spend on the PlayStation Store FREE from Sony. Offer Ends 30th November 2021. For more information and how to claim, Click Here.

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Sony BRAVIA XR55A90JU (2021) 55 inch OLED 4K HDR Master Series TV
BRAVIA XR55A90JU (2021) 55 inch OLED 4K HDR Master Series TV

12 Months - Buy Now Pay Later - 0% Interest

With our 12 months Buy Now Pay Later finance it allows you to spread the cost of your purchase over 12 months with 0% interest. Within the 12 month period you are able to pay as much and of often as you like.

Once paid there is an additional payment of £29.00 that goes to our finance company for administration fees.

If however there is an outstanding amount at the end of the 12 month period this will be spread over 48 monthly payments at 16.9% interest.

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48 monthly payments of approximately £87.83 at an APR of 16.9%. *Starting 12 months from the date of your agreement.

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Sony BRAVIA OLED XR55A90JU Master Series TV

Introducing the latest Master Series of TV's from Sony, the Master Series is a reference to the ultra high quality screens used in the mastering process of films and TV Shows. This ultra high quality this TV delivers the the highest image quality to date reproducing the exact image the creator intended.

Thanks to more than 8 million pixels mixed with superior OLED technology the A90J can offer you the deepest black authentic colours and TV that can be view from virtually any angle and with XR OLED Contrast Pro the A90J delivers a more vibrant image than was previously possible by maximising the capabilities of each pixel resulting in stunning images in bright scenes and the ability to bring out details that would otherwise be missed in darker scenes.

Sony have improved upon the revolutionary "Acoustic Surface" with Acoustic Surface Audio+ which now includes 2 forward facing subwoofers giving a full high quality audio system built right into the TV itself. Acoustic Surface Audio+ resonates the entire screen of the Sony BRAVIA A90J OLED TV, this is the richest sound experience from a TV to date. If you have a surround sound system you can also utilise the TV as a centre channel resulting in a cleaner over look for your room and a more detailed centre channel that comes directly from the screen itself.

Sonys well-known premium minimalist design also makes an appearance with this TV with narrow bezels you can focus more on the content on screen with minimal distractions. The stand can also be positioned in 2 different ways to best suit the location of your TV. The standard wide stance serves as the best choice for immersion with the stands being at the far corners of the TV. The second option raises the TV up even more so to allow a soundbar to be placed under the screen with no obstructions.

With all this technology housed into one stunning unit, you want to make sure you get the longevity that you would expect from a Sony product. That is why this Sony BRAVIA XR55A90JU 4K TV comes with a full 5 years guarantee that covers parts and labour.

Sony BRAVIA XR55A90JU (2021) 55 inch OLED 4K HDR Master Series TV

Sony 4K OLED TV With Cognitive Processor XR

The Cognitive Processor XR is designed to understand how we see and hear to provide the most true to life experience possible. It begins by analysing every single object on screen with Object-based Super Resolution. This enhances the resolution where possible on every recognised object giving exceptional quality and detail.

In addition to this the Cognitive Processor XR includes a new object-based cross analysis technology which analyses the colour of the objects on screen across hundreds of zones. This results in an image that would be most natural to how we see the world. This is a step beyond standard AI based processing.

Sony has also included their unrivalled XR-Motion Clarity. A technology dedicated to offering considerably smooth motion of moving objects. Motion processing in the past has been known to introduce a slight blur to reduce the judder effect although this isn't seen with X-Motion Clarity, the object in motion stays crisp at all times without any trailing after image or stutter. Perfect for Sports and fast paced action.

Sony BRAVIA XR55A90JU (2021) 55 inch OLED 4K HDR Master Series TV


Screen Size Diagonal140cm / 55" Inch
Technology3840 x 2160 120Hz, OLED, XR-Motion Clarity, 4K HDR, 10Bit Colour Space, Ultra HD, Hi-Res Audio, Cognitive Processor XR, XR 4K Upscaling, HDMI 2.1, Dolby Vision & HLG Support, HDMI eARC
(PC / PS5 / Series X)
HDMI 2.1 (4k @ 120Hz), VRR (Variable Refresh Rate Support), ALLM (Auto Low Latency Mode)
Smart TV PlatformGoogle TV, Google Assistant with Built-In Microphone, YouView, Freesat, Amazon Prime, Netflix, Chromecast, Apple AirPlay, Apple HomeKit, Voice Remote Control
Interface4 x HDMI, 3 x USB, 1 x Optical out, 1 x Ethernet, 1 x RF Terrestrial (Dual Tuner), 2 x Satellite (Dual Tuner)
 Dimensions (WxHxD)Without Stand: 122.3 x 70.9 x 4.1 cm
With Stand: 128.2 x 70.9 x 31.7 cm
Stand Width: 128.2 / 115.0 cm
VESA Size: 300 x 300 mm
Package Size: 139.1 x 83.6 x 18.0 cm
Product Weight & AccessoriesWithout Stand: 18.6 Kg
With Stand: 2.3 Kg
Voice Remote
Manufacturer Guarantee5 Years Guarantee

More information

As Sony premium TV & Audio specalist we can offer you the best advice, installation and after care service than national retailers. Our installation service overs the whole of Greater Manchester and also many parts of Lancashire. 

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We offer up to 12 months buy now pay later on all orders over £200, with zero deposit. We also offer up to 24 months interest free credit on selected products. You can apply for finance at the checkout.

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No matter how big or small, we offer free delivery on many our products. (restrictions may apply) Further information can be found on our delivery page by clicking here.

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We take the hassle out of recycling your old goods. Just ensure your product is disconnected on the day of delivery and we will do the rest.

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Your Options

Install My New TV  (Includes unpacking, installation to existing stand & demonstration.)
Please Note: Only available within a 45 mile radius our store in Bolton.
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+ £44.99
TV Wall Installation  (Includes unpacking, installation & demonstration. Wall bracket purchased separately)
Please Note: Only available within a 45 mile radius our store in Bolton.
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+ £125
Recycle My Old TV  (Recycling available on all sizes 49 inch and above)
Within 45 miles we can accept TVs of smaller sizes.
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+ £14.99

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