Sony BRAVIA XR65X90J (2021) 65 inch 4K HDR Full Array LED TV with Google TV
BRAVIA XR65X90J (2021) 65 inch 4K HDR Full Array LED TV with Google TV

Free 5 Year Sony Guarantee

At Simply Electricals we offer a manufacturer backed guarantee with all of our products, this means that should anything go wrong with your item you can get in touch directly with Sony to arrange a repair under Guarantee.

How To Register

With a Sony TV there is no manual registration necessary, all Sony TVs are registered at the point of sale.

Should you need to make a claim you will need the serial number of the TV which can usually be found on a label attached to the rear of the TV itself and you will also need proof of purchase. This can be found on your account page by clicking the download button next to the relevant order and it can also be found on your order confirmation email via the "You can download a PDF of your order by clicking here." link within the email.

Sony BRAVIA XR65X90J (2021) 65 inch 4K HDR Full Array LED TV with Google TV
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BRAVIA XR65X90J (2021) 65 inch 4K HDR Full Array LED TV with Google TV

The XR65X90J is part of the 2021 X90J series TVs featuring all the latest technologies available from Sony and providing them all in one package making this one of the best 4K LED range Sony has to offer all powered by the brand new Cognitive Processor XR. Delivering the best picture quality seen on a Sony LED TV to date including Dolby Vision, HDR10 and HLG HDR Standards.

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Sony BRAVIA XR65X90J (2021) 65 inch 4K HDR Full Array LED TV with Google TV
BRAVIA XR65X90J (2021) 65 inch 4K HDR Full Array LED TV with Google TV

12 Months - Buy Now Pay Later

With our 12 months Buy Now Pay Later finance it allows you to spread the cost of your purchase over 12 months with no interest whatsoever. Within the 12 month defferal period you are able to pay as much and of often as you like.

Once paid there is an additional payment of £29.00 that goes to our finance company for administration fees.

If however there is an outstanding amount at the end of the 12 month period this will be spread over 48 monthly payments at 16.9% interest.

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Or After 12 Months

48 monthly payments of approximately £35.11 at an APR of 16.9%. *Starting 12 months from the date of your agreement.

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Add the item to your basket and continue through to checkout as normal. Once at the payment section simply select the "Pay By Online Finance" option and our team will contact you to arrange the finance application.

Sony BRAVIA XR65X90JU 4K HDR Full Array LED TV

Sonys new Cognitive Processor XR aims to deliver the most true to life image possible making best use of the brilliant 4K resolution Triluminos PRO screen. With the cognitive processing the TV is able to add extra detail and image quality that otherwise wouldn't be available by analysing the content and understanding how to present the image on screen in the best way possible, the result is a much sharper, natural image. This all happens without any configuration, just tune into the content you want to watch and the Cognitive Processor XR takes care of the rest.

The Sony BRAVIA XR65X90JU 4K TV includes Acoustic Multi-Audio. With the X90J series this includes 2 sound positioning tweeters that produce crisp and detailed mid to high frequencies but more importantly help to position the sound that seems to originate from the screen itself providing greater immersion, this is XR Sound Position. Simply put the sound is clearer and higher quality than ever before while still supporting HiRes Audio which encompasses all audio played back using higher sampling rates than those used in CD's closer to the original recording along with full Dolby Atmos object based audio support for an incredibly immersive sound experience whether its your favourite music or films.

This TV features Sony's new Full Array LED back-lighting technology which is a grid of LEDs behind the pixel layer of the screen as opposed to standard Edge lighting. The benefit of having this array of LEDs is that different areas of the screen can change brightness independently from each other allowing darker and lighter parts of a scene to be illuminated accurately which preserves more detail and improves colour accuracy across the whole image without compromises. This is called 'Full Array Local Dimming'. This year this is taken a step further with XR Contrast which analyses the content on the screen to provide even greater depth and realism.

Sonys well-known premium minimalist design also makes an appearance with this TV with narrow bezels you can focus more on the content on screen with minimal distractions. The stand can also be positioned in 2 different ways to best suit the location of your TV. The standard wide stance serves as the best choice for immersion with the stands being at the far corners of the TV. The narrower stance allows for greater compatibility with narrower TV Furniture.

With all this technology housed into one stunning unit, you want to make sure you get the longevity that you would expect from a Sony product. That is why this Sony BRAVIA XR65X90JU 4K TV comes with a full 5 years guarantee that covers parts, labour and even home visits.

Sony 4K TV With Cognitive Processor XR

The Cognitive Processor XR is designed to understand how we see and hear to provide the most true to life experience possible. It begins by analysing every single object on screen with Object-based Super Resolution. This enhances the resolution where possible on every recognised object giving exceptional quality and detail.

In addition to this the Cognitive Processor XR includes a new object-based cross analysis technology which analyses the colour of the objects on screen across hundreds of zones. This results in an image that would be most natural to how we see the world. This is a step beyond standard AI based processing.

Sony has also included their unrivalled XR-Motion Clarity. A technology dedicated to offering considerably smooth motion of moving objects. Motion processing in the past has been known to introduce a slight blur to reduce the judder effect although this isn't seen with X-Motion Clarity, the object in motion stays crisp at all times without any trailing after image or stutter. Perfect for Sports and fast paced action.

The new TRILUMINOS PRO Screen brings even better colour than previous generations and opening the spectrum to benefits of Sony 4K resolution. This ensures the full colour gamut is able to be produced ultimately resulting in a stunning colour accurate picture.


ColourBlack / Silver Slate
Screen Size Diagonal165cm / 65" Inch
Technology3840 x 2160 120Hz, Full Array LED Backlight, XR-Motion Clarity, 4K HDR, 10Bit Colour Space, Ultra HD, Hi-Res Audio, Cognitive Processor XR, XR 4K Upscaling, HDMI 2.1, Dolby Vision & HLG Support, HDMI eARC
(PC / PS5 / Series X)
HDMI 2.1 (4k @ 120Hz), VRR (Variable Refresh Rate Support), ALLM (Auto Low Latency Mode)
Smart TV PlatformGoogle TV, Google Assistant with Built-In Microphone, YouView, Freesat, Amazon Prime, Netflix, Chromecast, Apple AirPlay, Apple HomeKit, Voice Remote Control
Interface4 x HDMI, 3 x USB, 1 x Optical out, 1 x Ethernet, 1 x RF Terrestrial (twin tuner), 2 x Satellite (twin tuner), 1 x composite
Dimensions (WxHxD)Without Stand: 145.2 x 83.4 x 7.2 cm
With Stand: 145.2 x 90.5 x 33.8  cm
Stand Width:  120.8 / 46 cm
VESA Size: 300 x 300 mm
Package Size: 157.4 x 95.8 x 18.4 cm
Product Weight & AccessoriesWithout Stand: 22.9 Kg
With Stand: 23.8 Kg
Voice Remote
Manufacturer Guarantee5 Years Guarantee

More information about Sony Bravia TVs

As we are a Sony premium TV & Audio specialist we can offer you the best advice, installation and after care service than national retailers. A demonstration of the Sony BRAVIA range of televisions are available at our Bolton store near Manchester.

Our installation service overs the whole of Greater Manchester and also many parts of Lancashire. Our prices are constantly monitored to ensure that we are as competitive as national retailers. This Sony XR65X90JU 4K TV is also available with a bespoke white glove delivery and installation service. Ask in store for further details.

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No matter how big or small, we offer free delivery on many our products. (restrictions may apply) Further information can be found on our delivery page by clicking here.

Recycling Available

We take the hassle out of recycling your old goods. Just ensure your product is disconnected on the day of delivery and we will do the rest.

Risk Free Shopping

If you’re not 100% satisfied with your product, just send it back to us within 14 days to receive your refund.

Install My New TV  (Includes unpacking, installation to existing stand & demonstration.)
Please Note: Only available within a 45 mile radius our store in Bolton.
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+ £44.99
Recycle My Old TV  (Recycling available on all sizes 49 inch and above)
Within 45 miles we can accept TVs of smaller sizes.
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+ £14.99

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