Sony BRAVIA XR85Z9JU (2021) 85 inch 8K HDR Full Array LED TV with Google TV
BRAVIA XR85Z9JU (2021) 85 inch 8K HDR Full Array LED TV with Google TV

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At Simply Electricals we offer a manufacturer backed guarantee with all of our products, this means that should anything go wrong with your item you can get in touch directly with Sony to arrange a repair under Guarantee.

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With a Sony TV there is no manual registration necessary, all Sony TVs are registered at the point of sale.

Should you need to make a claim you will need the serial number of the TV which can usually be found on a label attached to the rear of the TV itself and you will also need proof of purchase. This can be found on your account page by clicking the download button next to the relevant order and it can also be found on your order confirmation email via the "You can download a PDF of your order by clicking here." link within the email.

Sony BRAVIA XR85Z9JU (2021) 85 inch 8K HDR Full Array LED TV with Google TV
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BRAVIA XR85Z9JU (2021) 85 inch 8K HDR Full Array LED TV with Google TV

The XR85Z9JU is part of the flagship 2021 Z9J series TVs bringing together all the best technologies available from Sony and providing them all in one package, Including 8K resolution and superior image processing all powered by the brand new Cognitive Processor XR. Delivering the best picture quality seen on a Sony LED TV to date including Dolby Vision, HDR10 and HLG HDR Standards.

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Sony BRAVIA XR85Z9JU (2021) 85 inch 8K HDR Full Array LED TV with Google TV
BRAVIA XR85Z9JU (2021) 85 inch 8K HDR Full Array LED TV with Google TV

12 Months - Buy Now Pay Later

With our 12 months Buy Now Pay Later finance it allows you to spread the cost of your purchase over 12 months with no interest whatsoever. Within the 12 month defferal period you are able to pay as much and of often as you like.

Once paid there is an additional payment of £29.00 that goes to our finance company for administration fees.

If however there is an outstanding amount at the end of the 12 month period this will be spread over 48 monthly payments at 16.9% interest.

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48 monthly payments of approximately £211.48 at an APR of 16.9%. *Starting 12 months from the date of your agreement.

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Add the item to your basket and continue through to checkout as normal. Once at the payment section simply select the "Pay By Online Finance" option and our team will contact you to arrange the finance application.


8K resolution brings 4 times the detail and clarity than even 4K. With very few 8K sources the Z9J still makes the best possible use of the amazing 8K Triluminos PRO screen in all scenarios. Using the all new Cognitive Processor XR the TV automatically upscales all content pushed to the TV to providing the best possible viewing experience and not letting those extra pixels that make up the 8K resolution go to waste. This processor uses a huge database of reference images during this upscaling process so that extra detail is added and the overall picture quality is sharper improving clarity. This all happens without any configuration, just tune into the content you want to watch and the Cognitive Processor XR takes care of the rest.

The Sony BRAVIA XR85Z9JU 8K TV includes Acoustic Multi-Audio. This comprises of 4 frame tweeters that vibrate the frame to produce crisp and detailed mid to high frequencies and a dedicated subwoofer system in the rear of the TV which helps to produce a deeper and fuller sound that seems as though it originates from the screen itself, this is XR Sound Position. Simply put the sound is clearer and higher quality than ever before while still supporting HiRes Audio which encompasses all audio played back using higher sampling rates than those used in CD's closer to the original recording along with full Dolby Atmos object based audio support for an incredibly immersive sound experience whether its your favourite music or films.

This TV features Sony's new Full Array LED back-lighting technology which is a grid of LEDs behind the pixel layer of the screen as opposed to standard Edge lighting. The benefit of having this array of LEDs is that different areas of the screen can change brightness independently from each other allowing darker and lighter parts of a scene to be illuminated accurately which preserves more detail and improves colour accuracy across the whole image without compromises. This is called 'Full Array Local Dimming'. This year this is taken a step further with XR Contrast which analyses the content on the screen to provide even greater depth and realism.

Sonys well-known premium minimalist design also makes an appearance with this TV with narrow bezels you can focus more on the content on screen with minimal distractions. The stand can also be positioned in 3 different ways to best suit the location of your TV. The standard wide stance serves as the best choice for immersion with the stands being at the far corners of the TV. The narrower stance raises the TV ever so slightly but more importantly allows for greater compatibility with narrower TV Furniture. The third option raises the TV up even more so to allow a soundbar to be placed under the screen with no obstructions.

Also included are Sonys X-Wide Angle and X-Anti Reflection which help to maintain the excellent image quality when viewing from a wide angle or in a bright room where reflections may be distracting.

With all this technology housed into one stunning unit, you want to make sure you get the longevity that you would expect from a Sony product. That is why this Sony BRAVIA XR85Z9JU 8K TV comes with a full 5 years guarantee that covers parts, labour and even home visits.

Sony 8K TV With Cognitive Processor XR

The Cognitive Processor XR is designed to understand how we see and hear to provide the most true to life experience possible. It begins by analysing every single object on screen with Object-based Super Resolution. This enhances the resolution where possible on every recognised object giving exceptional quality and detail.

In addition to this the Cognitive Processor XR includes a new object-based cross analysis technology which analyses the colour of the objects on screen across hundreds of zones. This results in an image that would be most natural to how we see the world. This is a step beyond standard AI based processing.

Sony has also included their unrivalled XR-Motion Clarity. A technology dedicated to offering considerably smooth motion of moving objects. Motion processing in the past has been known to introduce a slight blur to reduce the judder effect although this isn't seen with X-Motion Clarity, the object in motion stays crisp at all times without any trailing after image or stutter. Perfect for Sports and fast paced action.

The new TRILUMINOS PRO Screen brings even better colour than previous generations and opening the spectrum to benefits of Sony 8K resolution. This ensures the full colour gamut is able to be produced ultimately resulting in a stunning colour accurate picture.


ColourBlack / Silver Slate
Screen Size Diagonal216cm / 85" Inch
Technology7680 x 4320 120Hz, Full Array LED Backlight, XR-Motion Clarity, 8K HDR, 10Bit Colour Space, Ultra HD, Hi-Res Audio, Cognitive Processor XR, XR 8K Upscaling, HDMI 2.1, Dolby Vision & HLG Support, HDMI eARC
(PC / PS5 / Series X)
HDMI 2.1 (4k @ 120Hz, 8k @ 60Hz), VRR (Variable Refresh Rate Support), ALLM (Auto Low Latency Mode)
Smart TV PlatformGoogle TV, Google Assistant with Built-In Microphone, YouView, Freesat, Amazon Prime, Netflix, Chromecast, Apple AirPlay, Apple HomeKit, Voice Remote Control
Interface4 x HDMI, 3 x USB, 1 x Optical out, 1 x Ethernet, 1 x RF Terrestrial (twin tuner), 2 x Satellite (twin tuner), 1 x composite
Dimensions (WxHxD)Without Stand:  cm
With Stand:  cm
Stand Width:  cm
VESA Size: 400 x 400 mm
Package Size:  cm
Product Weight & AccessoriesWithout Stand:  Kg
With Stand:  Kg
Voice Remote
Manufacturer Guarantee5 Years Guarantee

More information about Sony Bravia TVs

As we are a Sony premium TV & Audio specialist we can offer you the best advice, installation and after care service than national retailers. A demonstration of the Sony BRAVIA range of televisions are available at our Bolton store near Manchester.

Our installation service overs the whole of Greater Manchester and also many parts of Lancashire. Our prices are constantly monitored to ensure that we are as competitive as national retailers. This Sony MASTER SERIES XR75Z9JU 8K TV is also available with a bespoke white glove delivery and installation service. Ask in store for further details.

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